Much of the most useful consultancy offered in the industry is based on the evaluation of R&D projects, marketed products or companies. Knowledge and expertise are a must for this type of project - which often hinges on a sound understanding of where value is to be found. Building The Value Proposition Evaluation Of Product, Market Or Company Opportunities Due Diligence Assessing Licensing Opportunities

Building The Value Proposition The value proposition is at the core of successful marketing and we have developed a step by step process that leverages the concept to achieve real competitive advantage. It starts with an in depth understanding of patient flows and therapeutic decision points, identifies the burning issues that can drive compelling propositions – and then constructs alternative VPs from which the most viable can be selected, matched to capabilities and specific customers. It is often but not always necessary to conduct a discussion programme with key influencers/ customers.

Evaluation Of Product, Market Or Company Opportunities Projects that are typically under the headlines of ‘opportunity analysis’ or ‘product evaluation’ hinge on an in depth analysis of a market, and a set of quantified assumptions around the market size and trends. An assessment of the relative attractiveness is most convincing if it involves experienced and seasoned industry professionals, which is at the core of our service offering. In most cases there will be a number of key drivers, which are not always obvious, and which need to be unearthed and characterised. This is where value is to be found, and tells a company what they have to deliver against to be successful. Such projects can involve discussions and interviews with customers and market influencers, and can include market models..

Due Diligence Due diligence is a term applied to a variety of projects ranging from rapid assessments of technology or commercial attractiveness– where speed is of the essence - to comprehensive reviews, prior to a major financial commitment. We can undertake these assignments where the key to success is access to individuals with the knowledge and experience in the relevant fields.

Assessing Licensing Opportunities The evaluation of products or compounds in consulting projects, as described above, is often associated with licensing opportunities. In these speed is often the critical factor, but additional issues include the implications for deal making, and negotiation. For many companies access to the relevant expertise areas at the right moment in time can be very helpful in the assessment of licensing opportunities.